Partner Terms of Use
Version 1.0, effective 1 August 2026.
These Terms of Use (the "Terms") govern use of the Partners Program platform (the "Platform") provided by Apliteni OÜ ("we", "us", "our"). By registering on the Platform or accepting an invitation to a Programme, you (the "Partner") accept these Terms.
At a glance — 30 seconds
- One account for everything. No need to register separately with every merchant — a single login gives you access to every Programme you join.
- Transparency. For every conversion you get an explanation of why a commission was, or was not, credited.
- Money. Payouts are made by the merchant, not by the Platform. We calculate the amounts — the merchant pays them.
- Tax. You are responsible for the tax treatment of your commissions — we are not your tax agent.
- Your data. You can export or delete your personal data at any time.
0. Glossary in plain terms
If partner marketing is new to you, here is what the key terms in this document mean.
- Attribution window. The period during which a click on your link "counts". For example, if the window is thirty days and someone clicks your link today and buys within twenty days, the commission is yours. If they buy after thirty-five days, it is not. The merchant sets this window.
- Last-touch. The default model: the commission goes to the partner whose link or promotion code was used last before the purchase. If a buyer clicks your link and then someone else's, the other partner receives the commission.
- Gross / net. The basis used to calculate a commission. Gross is a percentage of the buyer's full payment. Net is a percentage of the amount after deduction of the Stripe fee (roughly 2.9% + €0.30). For example: a €100 purchase at a 20% rate gives a gross commission of €20 and a net commission of about €19.36. Which basis applies is stated in the specific Programme's terms.
- Promotion code vs link. If a buyer uses your promotion code, the commission is attributed to the code, even if the buyer also clicked someone else's referral link. A promotion code takes priority over a link.
- Conversion. A qualifying purchase or other target action (depending on the Programme) that earns you a commission.
1. Definitions
- Platform — the Partners Program software, including the partner portal and the API.
- Global Partner Account — the Partner's single account on the Platform, giving access to every Programme the Partner takes part in.
- Programme — a specific Merchant's partner or referral programme.
- Merchant — the SaaS company that runs a Programme on the Platform.
- Referral link — a unique URL identifying the Partner as the source of a visit.
- Promotion code — a unique code assigned to a Partner for attribution and (optionally) to provide a discount.
- Conversion — a qualifying event (a payment or another target action) attributed to a Partner.
- Commission — the Partner's reward, calculated by the Platform on the basis of a Conversion.
- Attribution — the process of determining which Partner receives the Commission for a Conversion.
- Sanctions Lists — the consolidated lists of persons, groups, and organisations subject to EU or UN financial sanctions (including the EU Consolidated List of Sanctions) and other restrictions under applicable export-control measures.
2. Global Partner Account
2.1. Registering on the Platform creates a single Global Partner Account, letting you take part in Programmes run by several Merchants with one login.
2.2. The Partner is responsible for the confidentiality of its account credentials and for every action carried out under its account.
2.3. One Partner, one account. Creating multiple accounts as the same person is prohibited.
2.4. Data about a Partner's activity in one Programme is not visible to other Merchants.
3. Participation in Programmes
3.1. A Partner may apply to join a Programme through a public application form or by accepting a Merchant's personal invitation.
3.2. Approval of an application is at the Merchant's discretion (manual or automatic moderation).
3.3. The Merchant may suspend or remove a Partner from a Programme at its own discretion, with notice given through the Platform.
3.4. The terms of each Programme (commission rate, attribution rules, payout schedule) are set by the Merchant and may change on notice to the Partner. Continued participation after a change takes effect is treated as acceptance of the updated terms.
4. Referral links and promotion codes
4.1. A Partner may create multiple referral links for different promotion channels.
4.2. A promotion code is assigned to a Partner by the Merchant. The code's parameters (discount, validity period) are set by the Merchant.
4.3. Attribution priority. If a buyer uses a promotion code, attribution is given to the code, regardless of whether a referral link was also involved.
4.4. A Partner's referral link and promotion code are for the Partner's personal use. Transferring or selling links or codes to third parties is prohibited.
5. Attribution and commissions
5.1. Attribution model
By default, the Platform uses a last-touch model: the Commission goes to the Partner whose referral link or promotion code was used last within the attribution window (the window is set by the Merchant).
5.2. Attribution transparency
For every Conversion, the Platform gives the Partner an explanation of the attribution — the reason a Commission was, or was not, credited.
5.3. Commission calculation
The Commission is calculated by the Platform on the basis of the Programme's rules. The calculation basis is set by the Merchant: gross (the full payment amount) or net (the amount after deduction of the Stripe fee).
5.4. Reversal of commissions
A Commission is automatically reversed when the Buyer's payment is fully refunded.
5.5. Disputing an attribution
A Partner may dispute an attribution decision through the Platform's interface. The final decision rests with the Merchant. Apliteni OÜ is not a party to disputes about attribution between a Partner and a Merchant.
6. Payouts
6.1. Commissions are paid out by the Merchant on the terms set within the Programme (minimum payout threshold, payout schedule).
6.2. v1.0. Payouts are made by the Merchant directly. Apliteni OÜ is not a party to the settlement between the Merchant and the Partner and is not liable for delay or non-payment of Commissions by the Merchant.
6.3. After v1.0 (Stripe Connect Express). Where automated payouts are enabled, the Partner completes onboarding as a Stripe Connect Express account. The Partner accepts the Stripe Connected Account Agreement. KYC verification is carried out by Stripe.
6.4. Apliteni OÜ may delay or decline a Stripe Connect connection where the Partner does not meet the Platform's fraud-vetting procedure.
7. Acceptable promotion methods
A Partner undertakes to promote Merchants' products by fair means and not to engage in:
Technical violations:
- cookie stuffing — forcing tracking data to be recorded without genuine user interaction;
- self-referral — using one's own link or promotion code when making a purchase;
- creating or simulating fictitious conversions;
- circumventing the Platform's attribution mechanisms.
Advertising violations:
- misleading advertising that does not reflect the product's actual properties;
- unauthorised use of a Merchant's trademarks;
- bidding on a Merchant's branded search terms (where prohibited by the Programme's rules);
- spam — sending messages without the recipient's clear consent.
Other violations:
- breaching the terms of advertising platforms (Google Ads, Meta, and others);
- promotion using unlawful content.
A Merchant may set additional restrictions within its own Programme.
8. Tax responsibility
8.1. The Partner is solely responsible for declaring and paying all taxes applicable to Commissions received, in accordance with the law of the Partner's country of residence.
8.2. Apliteni OÜ is not the Partner's tax agent and does not withhold tax from Commissions.
8.3. The Partner is advised to consult a tax adviser about the tax treatment of partner income in its jurisdiction.
8.4. When registering on the Platform, a Partner may, where applicable, provide a VAT ID. This is used to determine the correct VAT treatment of payouts (including reverse charge).
8.5. Tax reporting (DAC7). Where a Merchant is subject to Directive (EU) 2021/514 (DAC7), the Merchant may collect and report data about a Partner's income to the relevant EU tax authority once the statutory activity thresholds are reached. Apliteni OÜ supports this reporting by making the underlying Commission and payout data available to the Merchant through the Platform, but the Merchant remains the reporting party.
9. Verification and KYC
9.1. The Platform may request identity or business verification from a Partner before connecting to Stripe Connect, or where fraudulent activity is suspected.
9.2. Where a Partner uses Stripe Connect Express, verification is carried out by Stripe as part of its own onboarding flow.
9.3. The Platform may decline a Stripe Connect connection or suspend an account without stating a reason where indicators of fraud are identified.
9.4. Sanctions compliance. The Partner represents and warrants that it (and its beneficial owners): (i) are not included on EU or UN sanctions lists (the Sanctions Lists); (ii) are not located in, or resident or registered in, a jurisdiction that is subject to comprehensive EU sanctions; and (iii) will not use the Platform, or receive Commissions, on behalf of or for the benefit of any person subject to the Sanctions Lists. The Platform reserves the right, without assuming any obligation to do so, to screen the Partner and its beneficial owners against the Sanctions Lists, to request additional verification information, and to suspend, restrict, or terminate access where it identifies a potential or confirmed match or any breach of this clause.
10. Personal data and GDPR rights
10.1. The Platform's processing of personal data is described in the Selgeo Privacy Policy.
10.2. A Partner has the right to:
- access (Art. 15): obtain information about the personal data held about them;
- portability (Art. 20): receive their data in a machine-readable format;
- rectification (Art. 16): correct inaccurate data;
- erasure (Art. 17): request deletion of their account and anonymisation of their personal data.
10.3. On a request to delete an account:
- the Partner's personal data is anonymised;
-
Commissions in
pendingorapprovedstatus are cancelled and are not paid out; - historical data about completed Conversions and paid Commissions is retained in anonymised form to preserve the integrity of the Merchant's records;
- where a Partner is connected to Stripe Connect Express, the Partner's Stripe account is a separate relationship with Stripe; the Platform ends its link to that account but does not delete the Stripe account itself.
10.4. Requests to exercise these rights can be made through the "My data" section of the partner dashboard, or by email to contact@selgeo.com.
11. Liability
11.1. Apliteni OÜ is not liable for the acts of Merchants — Programme terms, attribution decisions, and the timing or amount of payouts.
11.2. Apliteni OÜ is not liable for indirect losses, lost profits, or loss of anticipated Commissions.
11.3. The aggregate liability of Apliteni OÜ to the Partner for all claims does not exceed the total amount of Commissions actually paid to the Partner in the preceding twelve months.
11.4. Nothing in this section limits or excludes the liability of Apliteni OÜ to the extent such limitation or exclusion is not permitted by applicable law, including liability for death or personal injury, or for damage caused intentionally or by gross negligence.
12. Suspension and termination
12.1. A Partner may delete their account at any time through the partner dashboard settings.
12.2. Apliteni OÜ may suspend or delete a Partner's account where:
- the Partner breaches these Terms, including the acceptable-promotion-methods provisions;
- fraudulent activity is identified;
- a Merchant requests it (in respect of participation in that Merchant's specific Programme);
- a regulator or a court requires it.
13. Force majeure
13.1. Apliteni OÜ is not liable for any failure to perform its obligations caused by circumstances of force majeure: natural disasters, military action, acts of public authorities, large-scale internet outages, or failures of Stripe or other third-party infrastructure.
13.2. In the event of force majeure, Apliteni OÜ notifies Partners through the dashboard or by email within five working days. Obligations not affected by the force majeure continue to be performed.
14. Governing law and disputes
These Terms are governed by the law of Estonia.
14.1. Disputes between a Partner and a Merchant
Disputes about Programme terms, attribution, or payouts are a matter between the Partner and the Merchant. Apliteni OÜ is not a party to such disputes.
Escalation:
| Step | Action | Timeframe |
|---|---|---|
| 1 | The Partner raises the dispute with the Merchant through the dashboard's dispute interface | — |
| 2 | The Merchant reviews the dispute and issues a decision | Up to 14 days |
| 3 | If the Merchant's decision is disputed, the Partner sends Apliteni OÜ a description of the dispute | — |
| 4 | Apliteni OÜ reviews the request as a mediator (not an arbiter) and provides the underlying attribution data | Up to 7 days |
| 5 | The final decision remains with the Merchant | — |
Apliteni OÜ may decline to mediate where the dispute concerns commercial arrangements between the Partner and the Merchant that fall outside the Platform's functions.
14.2. Disputes between a Partner and Apliteni OÜ
14.2.1. Pre-action negotiation. Before applying to a court, the Partner must send a written notice of the dispute to contact@selgeo.com. The parties then attempt to resolve the dispute through negotiation for thirty days.
14.2.2. Court resolution. Disputes between a Partner and Apliteni OÜ are resolved in the courts of Estonia. Where a Partner is a natural person acting outside any trade, business, or profession and is resident in the EU, nothing in this section limits the consumer-protection rights and jurisdiction available to that Partner under applicable EU consumer law, including the right to bring proceedings before the courts of their own place of residence.
Effective 1 August 2026. Apliteni OÜ, registry code 14296961, Tornimäe tn 3 // 5 // 7, 10145 Tallinn, Estonia. Contact: contact@selgeo.com.